AE Global Joins Forces with rePurpose Global as Official Packaging Partner to Cut Costs and Tackle Plastic Pollution

AE Global, a leader in custom packaging solutions, has officially expanded its partnership with rePurpose Global, the world’s leading Plastic Action Platform. This new alliance represents a significant step forward in tackling the global plastic crisis by offering businesses innovative solutions to both reduce packaging costs and support large-scale ocean-bound plastic cleanup efforts. The partnership also empowers brands to align with sustainability goals while maintaining supply chain efficiencies.

As part of the collaboration, AE Global will help brands implement “Plastic Neutral” and “Plastic Negative” certified packaging solutions. These certifications not only signify a company’s commitment to fighting plastic waste but also serve as a tangible way to attract environmentally-conscious consumers. “Plastic Neutral” certification indicates that for every piece of plastic used in a package, an equal amount is recovered from the environment, while “Plastic Negative” certification goes even further, ensuring that more than double the plastic used is removed from nature.

“Our customers care about impact. Partnering with rePurpose Global allows us to confidently guide our packaging customers to a sustainability strategy that is verifiable, scalable, and affordable” said Mike Forenza, Managing Partner at AE Global. “As a third-party user of rePurpose Global’s services for two years, we’ve seen the impressive work they do first-hand. Now as RePurpose Global’s official packaging partner, we’re eager to get more businesses involved in the winnable fight against the plastic in our waterways and oceans.”

Before the official partnership, AE Global funded the recovery of 383,932 pounds of ocean-bound plastic through rePurpose, which is equivalent to removing 9.6 million plastic bottles from the environment.

“We are removing the barriers that often prevent companies from undertaking sustainability initiatives,” said Svanika Balasubramanian, CEO and Co-Founder of rePurpose Global. “By working with AE Global, we are helping businesses turn plastic responsibility into a competitive advantage—without added complexity or cost. By harnessing our collective reach, we will inspire more brands to take action, drive more investment into global recovery and recycling infrastructure, create cleaner communities, and make a tangible difference in protecting our planet.”

In addition to large-scale plastic recovery efforts, the partnership provides AE Global’s customers with the tools needed to communicate their environmental impact. Through the “Talk Trash” platform, powered by Small Circle, brands can illustrate their efforts with marketing materials, impact reports, and Plastic Negative or Plastic Neutral seals on their packaging.

This partnership is particularly timely given the rising consumer demand for eco-friendly packaging solutions and the increasing regulatory pressure on plastic use. With AE Global’s vertically integrated supply chain, businesses can access customizable, cost-effective, and scalable packaging solutions that align with both environmental and operational goals.

In the face of a rapidly escalating global plastic waste crisis, AE Global and rePurpose Global are leading the way in showing that sustainability can be both profitable and impactful. Their collaboration is setting a precedent for businesses worldwide looking to make a positive difference without sacrificing efficiency or cost-effectiveness.